Wan Yue Complex: A Symphony of Architecture and Culture

Eh Design Group's Award-Winning Sales Center Blends History and Modernity

In the bustling cityscape, the Wan Yue Complex stands as a testament to the symbiosis of business and culture. This architectural marvel, designed by the Eh Design Group, is a tribute to the city's rich history, expressed through a post-modern narrative. Inspired by the open city atmosphere, the complex is a blend of modern and classical elements, creating a unique journey that embodies the idea of "diversity is beauty".

The Wan Yue Complex is not just a sales center; it is a space that borrows local regional characteristics to create an ornate, elegant, and pure environment. It feels like traveling through time, reviving historical and modern elements, and thereby resurrecting the pulse and ideals of bygone eras. The design's unique properties lie in its ability to blend the past and the present, creating a space that is both familiar and novel.

The design process involved a return to a more colorful life, integrating humanities and arts, and acting as an aesthetic interpretation of urban life's diversity. The designers drew on curved linear designs from the new decorative arts, capturing the leisurely vibe of drifting on a boat in the summer through an art installation. Big wholly-cut artificial rocks give the space a sense of modernity and tradition being combined, and life here blooms splendidly because of the liberated atmosphere.

The space presents multi-dimensional scenes. Along the axial corridor, popular IPs such as Starbucks, Pop Mart, Miss Puff are displayed one by one, reflecting people's pursuit of an increasingly refined life. The rising horse symbolizes the romantic prosperity of the plaza. It is a brand-new creation in the context of the modern times. The partially hollowed-out design highlights the overall style and gives passersby a shocking sensory experience open to immersive interpretation.

The project started in Sep 2021 in Hangzhou and finished in Nov 2021 in Tianjin. The color tone and light effects are reminiscent of Rembrandt's color palette. The dominance of white sets the grandeur and mature tone of this space, while the embellishments in gold and orange-red are like adding melodies to a symphony, echoing in the air. And just like adding depth to music, it results in more depth to the space while also highlighting the designer's artistic taste and vision of future lifestyle.

The charm of Roman holiday life is that its romance comes from all periods, and refined and elegant experiences are already in its cultural DNA. This sales office combines classic, elegant and distinguished qualities. The design team draws inspiration from the ancient Roman system, adopts the technique of symmetry, balance and order, and creates this elegant postmodern holiday paradise! Simple and clean color, black and white orderly tile, hale and strong detail of the face make whole space unified, decorous and have simple sense.

The Wan Yue Complex is not just an architectural marvel; it is a testament to the Eh Design Group's vision and creativity. This design was awarded Silver in A' Interior Space, Retail and Exhibition Design Award in 2022, a testament to its outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.


Project Details and Credits

Project Designers: EH DESIGN GROUP
Image Credits: EH DESIGN GROUP
Project Team Members: EH DESIGN GROUP
Project Name: Wan Yue Complex
Project Client: EH DESIGN GROUP


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